Following COVID, our club, like many others, has faced unique challenges and changes in the way we operate. We recognized the pressing need to rebrand and revitalize our organization to bring more value to our members and connect the community of creatives in Polk County. This rebranding effort is our response to the changing landscape […]
BOLDaaf: A Rebrand Experience for the Advertising Club of Polk County Read More »
An example of how Fire & Ice has been applied in advertising history as you prepare for the 2023 American Advertising Awards Gala The message was simple: “Are you made for Fire & Ice?” Revlon’s 1952 Fire & Ice Collection was promoted through a two-page spread magazine ad. On the left it featured engineer-turned-It-Girl model
Revlon’s Fire & Ice 1952 Ad Shows How Copywriting Can Change An Industry Read More »
Written by: Matt Clark and Clyde Sanadi, AdGumbo Creative Shop Ahhhh “The Brand.” What is a brand and how did the idea originate? Well, nobody knows. I’ve often joked that a lazy art director created the first brand. The reason of course, is that once a strong brand has been built, much of the art
The Top 3 Things to Know When Building a Brand Read More »