Following COVID, our club, like many others, has faced unique challenges and changes in the way we operate. We recognized the pressing need to rebrand and revitalize our organization to bring more value to our members and connect the community of creatives in Polk County. This rebranding effort is our response to the changing landscape […]
BOLDaaf: A Rebrand Experience for the Advertising Club of Polk County Read More »
An example of how Fire & Ice has been applied in advertising history as you prepare for the 2023 American Advertising Awards Gala To bring focus on their flame-grilled cooking technique, Burger King began encouraging their fans to burn rival competitors’ ads! Virtually burn, that is. Using augmented reality (AR), Burger King incentivized their mobile
How Burger King Brazil Brought The Heat With Their AR Campaign Read More »
An example of how Fire & Ice has been applied in advertising history as you prepare for the 2023 American Advertising Awards Gala Over the years, billboards have garnered admiration and appreciation for their use of clever creativity, especially when used in conjuncture with the natural elements around them. One example of this is from
How McDonald’s Integrated Snow Into Their Billboards Read More »
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Tips and Details: AAF Polk County American Advertising Awards Read More »
An example of how Fire & Ice has been applied in advertising history as you prepare for the 2023 American Advertising Awards Gala The message was simple: “Are you made for Fire & Ice?” Revlon’s 1952 Fire & Ice Collection was promoted through a two-page spread magazine ad. On the left it featured engineer-turned-It-Girl model
Revlon’s Fire & Ice 1952 Ad Shows How Copywriting Can Change An Industry Read More »
Understand why AAF Polk County calls their Best of Category Award “The Benny” The American Advertising Awards competition is a three-tiered competition. For members of the AAF Polk County chapter, that starts here at our local level before then moving on to the Fourth District, then Nationals. One of the staples in our Polk County
The Benny Awards: The Legend Behind the Name Read More »
Written by: Matt Clark and Clyde Sanadi, AdGumbo Creative Shop Ahhhh “The Brand.” What is a brand and how did the idea originate? Well, nobody knows. I’ve often joked that a lazy art director created the first brand. The reason of course, is that once a strong brand has been built, much of the art
The Top 3 Things to Know When Building a Brand Read More »
The American Advertising Awards (ADDYs), is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries yearly from local ad club competition winners. The national American Advertising Awards is a three-tier competition. Tier one takes place at the local level, with each club across the country receiving and judging entries from their
Key Observations from The National American Advertising Awards 2022 Read More »
This is a BIG year for the Polk County Advertising Federation – we’ve decided to kick it up a notch and focus on bringing our members more value-added content and networking opportunities. Not only have we created our very first News page on the website and monthly email newsletter – but we are also focusing
AAF Polk County Focuses On Membership Value Through Key Initiatives Read More »